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Tropical Current$79Tropical Current was inspired by sun-soaked travels and the shifting colors of the ocean. A Polarized PureBlend™ Blue Mirror lens anchors the look, while teal to clear temples flow together to mimic the movement of tropical waters. Finished with gloss silver hardware throughout, it delivers a premium, polished feel built for summer days, coastal escapes, and standout style wherever the current takes you. Gender : Unisex Frame : Gloss Transparent Teal Lens : Polarized PureBlend™ Blue Mirror UV Rating : 100% UV Protection Fit / Size : Medium-Large Vibe : Lifestyle In the Box : Microfiber Pouch ... More Details -
Concord Fast$69When you live life in forward motion, you need gear that can hang with you when things kick into high gear. Enter: our new ‘Concord Fast’ activewear. Whether you’re racing against the clock or simply headed out for adventure, these shades are the road warrior you need. The wraparound design and polarized smoke lens offer serious protection, while the rubberized nose pad elevates comfort. And with a slick matte black colorway throughout, these look sick no matter the occasion. Gender Unisex Frame Matte Rubberized Black Lens Color Polarized Smoke Black UV Rating 100% UV Protection Nose Pads Adjustable Temples Adjustable Fit / Size: Medium - Large Vibe: Sport In the Box Pouch, Microfiber Cloth & Sticker Pack ... More Details -
Stone Breaker$79Yeah, we had fun with these. Our ‘Stone Breaker’ shades, part of our acetate ‘Romeo’ collection, is strictly for those that dare to be different. The frames are a multicolored tortoise pattern with dazzling flecks of green, teal, orange, and gold. They’re paired with polarized smoke lenses and gold accenting on the temple stripes and interior logos. It’s a fierce aesthetic tailor-made for the bold and the badass among us. Gender : Unisex Frame : Green, Teal, Orange, and Gold Tortoise Lens Color : Polarized Smoke UV Rating : 100% UV Protection Fit / Size : Medium - Large Vibe : Lifestyle In the Box : Microfiber Pouch & Sticker Pack ... More Details -
PRIME 21 - Tort$89This isn’t just a frame — it’s a statement. Kingpin is a futuristic frameless shield designed in exclusive collaboration with Coach Prime, and it's here to disrupt the sidelines. That sleek silver mirror lens? Iconic. The tortoise fade? Untouchable. Every angle, every detail, engineered for bold moves and bigger moments. Lightweight, polarized, and packed with purpose, the Prime 21 - Tort brings Prime’s game-day swagger to your everyday flex. Gender Unisex Frame: Gloss Tort Fade Lens Color Polarized PureBlend™ Silver Mirror UV Rating:100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Premium Faux Leather Case, Microfiber Pouch, & Sticker ... More Details -
Spend the season in Forward Motion with the official COACH PRIME sunglasses, 'PRIME 21 - Black/Gold.' These iconic, special-edition 'Meister X2' shades sport exclusive details inspired by Deion Sanders, including the signature PRIME 21 logo on each temple and "AIN’T HARD 2 FIND" emblazoned on the brow. Crystal black and metallic gold colors will have you looking and feeling good from the tailgate to the post-game. And since 'PRIME 21 - Black/Gold' features our premium, polarized PureBlend™ Lens, you’ll enjoy superior scratch resistance and reduced glare from sun up to sun down. Gender: Unisex Frame: Gloss Crystal Black Lens: Polarized PureBlend™ Gold Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack ... More Details -
Deep Blue$59Get in Forward Motion with ‘Deep Blue - L Series.’ Its steely blue frame and mirrored smoke lenses offer a casual-cool look that vibes with whatever you’re wearing and wherever you’re going. Lightweight and comfortable, ‘Deep Blue’ is also polarized to reduce glare, making it an effortless fit for your day’s adventures. Gender Unisex Frame: Gloss Crystal Blue Lens Color Polarized Silver Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details -
Green Fade$79Green Fade brings fresh energy to performance eyewear with a bold, athletic edge. A transparent green frame with solid color detailing is matched with a radiant Polarized PureBlend™ green mirror lens that cuts glare and boosts visibility on the run. With adjustable nose pads and temple tips, it’s built to stay put and perform through any pace, terrain, or activity. Gender : Unisex Frame : Gloss Transparent Green Lens : Polarized PureBlend™ Green Mirror UV Rating : 100% UV Protection Fit / Size : Medium - Large Vibe : Lifestyle In the Box : EVA Case & Microfiber Pouch ... More Details -
Coffee$69Coffee delivers a warm, transparent brown tone that customers have been asking for. Neutral, tonal, and effortless. designed to match any setting. It offers the same ANSI-rated protection, polarized clarity, and all-day comfort Lakeview is built for. A subtle pop of color makes it an easy everyday choice you’ll reach for again and again. Gender Unisex Frame Gloss Brown Lens Polarized PureBlend™ Amber UV Rating 100% UV Protection Fit / Size Medium-Large Vibe Lifestyle In the Box Microfiber Pouch ... More Details -
Alpine Moon$59Just like you, ’Alpine Moon’ is ready for anything. Part of our ‘Mesa’ collection, it has a mountainous reputation for excelling in the elements. The frame is tough as nails despite sporting a sleeker, thinner body than seen in our other active collections, and double-injection nose pads prevent slippage as you seek adventure. Vivid green polarized lenses boast 100% UVA & UVB protection, and as an added touch, the gloss black exterior is laced with lime on the interior for a fun twist on a durable mainstay. Gender: Unisex Frame: Matte Rubberized Black and Gloss Green Lens Color: Polarized Green Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Active In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Gloss Tort$79Gloss Tort pairs classic tan-and-black tortoise with everyday versatility, making it an instant go-to. Finished with green lenses for a subtle alternative to black or brown, it adds just enough color while keeping the look timeless. Whether dressed up or worn casually, Gloss Tort delivers comfortable, confident style built for all-day wear and constant compliments. Gender: Unisex Frame: Gloss Tort Lens: PureBlend™ Green (Non-Polarized) UV Rating: 100% UV Protection Fit / Size: Small - Medium Vibe: Lifestyle In the Box: Microfiber Pouch ... More Details -
Dark Smoke$69Confidence hits different in Dark Smoke. A sleek gloss transparent gray frame meets bold polarized blue mirror lenses for a look that’s equal parts effortless and iconic. With Millenia X2’s lightweight feel and durable build, these shades are designed for nonstop movement—whether you’re chasing the horizon or owning the city streets. Gender: Unisex Frame: Gloss Transparent Gray Lens Color: Polarized Blue Mirror UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Night City$69Dueling tones and finishes define the progressive style of 'Night City.' These flat top sunglasses are glossy on their interior and matte on their exterior, and the colorway is characterized by slate and champagne hues. A polarized aqua lens with a rainbow effect is the exclamation point on a bold yet sophisticated look. Gender: Unisex Frame: Gloss Slate Lens Color: Polarized Aqua Champagne Rainbow Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Lifestyle In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Amber Coast$59Our ‘Sydney’ collection was made for what you’re into. Whether discovering tropical forests or navigating concrete jungles, we set out to design sunnies at home doing both, and ‘Amber Coast’ is a distillation of that goal. The frame shape is reliably on trend no matter the year, and the materials sophistication is on point with its integration of polarized lenses and a gold-plated metal core with hammered texture on the temples. This is fast and furious fashion tailor-made for the jet set. Gender Unisex Frame Gloss Crystal Tan Lens Color Polarized Amber UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details -
Matte Gold$69Classic look. Effortless appeal. 'Shadow Matte Gold' nails the details with a matte gold frame and navy blue gradient lenses. There’s a slick, subtle fade from blue to crystal clear at the ear tips — and don’t sweat performance. These shades deliver polarized power for glare-free days. Gender: Unisex Frame: Matte Gold Lens Color: Polarized Blue Gradient UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Lifestyle In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Crystal Almond$69The Tate in Crystal Almond features transparent tan frames and Polarized PureBlend™ amber gradient lenses for clear vision and comfort wherever the day takes you. Gender Unisex Frame: Gloss Transparent Tan Lens Color Polarized PureBlend™ Amber Gradient UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Microfiber Pouch & Sticker ... More Details -
Tropical Current$59Inspired by overseas travel and tropical destinations, Tropical Current pairs a gloss transparent teal frame with a crystal clear fade for a fresh pop of color. Polarized smoke gradient lenses cut through glare while keeping the look versatile and easy to wear. It’s a laid-back take on adventure that works anywhere the day takes you. Gender: Men's Frame: Gloss Transparent Teal Lens: Polarized Smoke Gradient UV Rating: 100% UV Protection Fit / Size: Medium-Large Vibe: Lifestyle In the Box: Microfiber Pouch ... More Details -
Black Orb$79'Apex Black Orb' will have you on your game from the beach to the blacktop with its striking full-coverage design, polarized PureBlend™ Lens, and no-slip adjustable fit for maximum comfort. Gender Unisex Frame: Crystal Black Lens Color Polarized PureBlend™ Blue & Purple Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Sport In the Box Microfiber Pouch & Sleeve ... More Details -
Smoke Shadow$25 $49 -50%'Smoke Shadow' are sunnies with staying power. As part of our 'All Day, Every Day' collection, these round sunglasses boast a timeless shape in neutral colors for a wonderfully wearable look. Crystal black frame, silver lenses — these shades are the epitome of casual cool. Gender Unisex Frame Crystal Black Hinge Spring Loaded Lens Color: Silver Mirrored UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details -
Magic Roy$69Black’s a staple for any wardrobe, so we figured… why not go all-out with a goes-with-anything color? This take on the ‘Magic Roy’ colorway combines the already bold lines of the sexy ‘Skyway’ collection with a matte black frame, gunmetal Life in Forward Motion logos, and polarized smoke lenses for a look that makes a lasting impression. Details: Gender Unisex Frame Matte Black Lens Color Polarized Smoke UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Lifestyle In the Box Microfiber Pouch & Sticker Pack ... More Details -
Legend Bound$48 $69 -30%‘Legend Bound’ is just epic. These metallic black sunglasses in our ‘North Park X2’ collection boast a satin frame finish and black-striped crystal clear temple tips for an arresting visual style. The masked smoke lens smoothly complements the aesthetic and features our PureBlend™ polycarbonate lens to add a whole new level of clarity to your day. Gender Unisex Frame : Satin Black Lens Color : Polarized PureBlend™ Black Smoke UV Rating : 100% UV Protection Fit / Size : Medium - Large Vibe : Lifestyle In the Box : Custom Microfiber Pouch & Sticker Pack ... More Details -
Mojave$79‘Mojave Mave X2’ brings big attitude. Our iconic single-lens look has never shined brighter than in this lavender-champagne mirrored design, smartly complemented by a glossy crystal tan frame. And since these shades are made with handmade acetate temples and a polarized PureBlend™ Lens, you’ll enjoy a premium fit and feel everywhere the day leads you. Gender: Unisex Frame: Gloss Crystal Tan Lens Color: Polarized PureBlend™ Lavender Champagne Mirror UV Rating: 100% UV Protection Fit / Size: Small - Medium Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Dark Bloom$79Going places? ‘Dark Bloom,’ part of our ‘Exposé’ collection, are wraparound sunglasses that put you in high gear. The smoke PureBlend™ Lens offers superior optical color and clarity. Plus, the semi-rimless frame is lightweight, durable, and finished in matte rubberized black. Gender: Unisex Frame: Matte Black Lens Color: PureBlend™ Black Smoke UV Rating: 100% UV Protection Nose Pads: Adjustable Fit / Size: Large Vibe: Sport In the Box: Custom EVA Case, Pouch, Microfiber Cloth & Sticker Pack ... More Details -
U.Slay$59Meet U.Slay, the summer standout that blends Y2K nostalgia with fresh flair. Made to turn heads, these limited-edition shades are all about making moves—your way. Designed with Polarized PureBlend™ lenses for next-level clarity and scratch resistance, U.Slay is packed with personality. From the subtle flag print on the inside to the Lady Liberty icon at the temple tips, every detail is a nod to confidence, pride, and personal style. Gender Unisex Frame: Gloss Crystal Clear + Flag Print Lens Color Polarized PureBlend™ Silver Mirrored UV Rating 100% UV Protection Fit / Size Small - Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker ... More Details -
Blue Fade$79Blue Fade was made to bring performance and personality together in one high-energy frame. A gloss transparent light blue frame and bold Polarized PureBlend™ blue mirror lens deliver wide coverage and standout style, while fading temples echo the movement of speed. Adjustable nose pads and temple tips let you dial in a secure, comfortable fit for all-day activity and clear vision on the move. Gender: Unisex Frame: Gloss Transparent Blue Lens: Polarized PureBlend™ Blue Mirror UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Lifestyle In the Box: EVA Case & Microfiber Pouch ... More Details -
In crafting the ‘Whiskey Shiner’ and their unique, squared-off glass-lens look, we’ve distilled everything we’ve learned about great design down into one seriously spirited set of shades. These glow bright with festival-ready credentials - the smoke lenses protect your eyes while the chic styling of the gold-colored stainless steel frames and brown tortoise tips will intoxicate any onlooker, leaving them punch-drunk with admiration. When you party in our ‘Hexagram Wireframe Collection,’ you won’t just be catching a buzz - you’ll be creating one all around you, too. Gender Unisex Frame Gloss Gold Lens Color Polarized PureBlend™ Green UV Rating 100% UV Protection Fit / Size Small-Medium Vibe Lifestyle In the Box Microfiber Pouch & Sticker ... More Details -
Maliblue Moon$59Stunt on ‘em with our ‘Maliblue Moon’ shades. These blend the tried-and-true appeal of the aviator aesthetic with the allure of modern detailing. The frames encircling the polarized silver mirror lenses glide on a gradient from blue to light blue, with the latter hue stretching down the temple arms. The ear rests create serious visual interest and sublime cohesion with a blue tortoise acetate reflecting the dual tones of the frame. That’s a lot to take in, we understand, but just know this—with ‘Maliblue Moon’ on, no one’s gonna eclipse your style. Gender: Unisex Frame: Matte Blue Fade to Light Blue Lens Color: Polarized Silver Mirrored UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Lifestyle In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Fog$69'Buttertron Fog' blends a crystal gray frame and rose gold mirrored lens for an impossibly chic aesthetic. And yes, they’re polarized, making them as perfect for the beach as they are for the festival scene. Gender: Unisex Frame: Gloss Crystal Gray Lens Color: Polarized Rose Gold Mirror UV Rating: 100% UV Protection Fit / Size: Medium - Large Vibe: Iconic In the Box: Microfiber Pouch & Sticker Pack ... More Details -
Ice Blue$69The Speedway in Ice Blue delivers standout style with bold contrast. Polarized blue mirrored lenses, a semi-rimless build, and an ultra-lightweight design come together at just 0.7oz. Gender Unisex Frame: Matte Black Lens Color Polarized Blue Mirror UV Rating 100% UV Protection Fit / Size Medium - Large Vibe Sport In the Box Microfiber Pouch & Sticker ... More Details
